Projects | Luminere Media Marketing

From curated visuals to full-scale strategy and production, our services are crafted to turn your vision into scroll-stopping content - consistent, elevated, and conversion-driven.

Luminere partnered with Adidas Arabia to capture and elevate a live, high-energy brand moment in a fast-moving public environment. Working on the ground, we directed and produced real-time photo and video content showcasing Adidas’ motivational marathon signage, making creative decisions on the spot while staying true to the brand’s global identity. The result was a series of dynamic, performance-driven visuals that extended a physical brand presence into engaging digital content, reflecting Adidas’ bold storytelling ethos while demonstrating Luminere’s ability to operate under pressure, adapt creatively, and deliver premium content that feels authentic, intentional, and impactful.

Project Metrics

Live event content captured and delivered in real time
Multi-format photo and video assets optimized for digital platforms
High-visibility brand placement within a mass-participation sporting event
Content designed for social amplification and extended campaign lifespan

Adidas Arabia:
OOH Riyadh Marathon

Luminere partnered with Adidas Arabia to capture the launch of the Adizero EVO SL through a striking large-scale OOH moment projected onto Riyadh’s skyline. Our role focused on translating a monumental physical activation into cinematic, social-first visuals, framing the city itself as part of the narrative. By directing and producing photo and video content in live urban conditions, we emphasized scale, motion, and atmosphere, transforming the projection into a high-impact digital story that positioned speed, innovation, and performance at the heart of the campaign.

Project Metrics

Large-scale skyline projection captured across multiple vantage points
Photo and video assets delivered for social and digital rollout
Content featured on Adidas Arabia’s official channels
High-visibility OOH moment extended into social-first storytelling

Adidas Arabia: OOH EVO SL

For the SAFF World Cup ’26 social launch, Luminere helped Adidas Arabia tap into football culture beyond the pitch. Shot in a studio but built for social, we directed and produced talent-led photo and video content that leaned into movement, personality, and unfiltered moments, turning official kits into cultural statements. The final visuals felt native to the feed, playful yet performance-driven, capturing the energy of the next generation of fans while positioning Adidas at the center of how football culture lives online today.

Project Metrics

Culture-led studio shoot designed for Gen Z social platforms
Talent-first content with high share and replay value
Assets published across Adidas Arabia’s official social channels
Social-native visuals built for engagement, not interruption
Garnered over 200k Views across both videos (as of Dec 04 2026)

Adidas Arabia:
SAFF World Cup '26 Social Launch

Luminere partnered on Visa’s World Cup ’26 social rollout featuring Pep Guardiola, turning one of football’s most respected figures into a feed-native cultural moment. Built for short-form consumption, we captured and shaped playful, personality-driven content that leaned into humor, language, and unexpected moments, making a global icon feel accessible and current. The result was social-first storytelling that blended football legacy with internet culture, positioning Visa as a brand that understands how the game lives beyond the stadium and inside the timeline.

Project Metrics

Short-form social content designed for Gen Z consumption
Talent-led storytelling featuring Pep Guardiola
Assets published across Visa Middle East’s official platforms
Content optimized for engagement, replay value, and shareability
Garnered over 14M Views across both videos (as of Feb 02 2026)

VISA x World Cup '26:
With Pep Guardiola

We were tasked to develop and execute a new concept for SAVVY Games Group: a “Day in the Life” series to humanize the brand and give their CEO a public-facing, relatable presence. By capturing authentic behind-the-scenes moments, blending professional and personal storytelling, and producing high-quality video and social-ready photography, we transformed leadership visibility into a cultural narrative that resonates. The content showcased the brand’s personality, strengthened audience connection, and positioned the CEO as approachable and engaging.

Project Metrics:

3x boost in social engagement during the campaign
40k+ views on the video series in the first month
Noticeable growth in positive audience sentiment toward the brand, and brand engagement across all social platforms